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John Mullins (The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash and Getting to Plan B: Breaking Through to a Better Business Model), one of the most distinguished figures in the global world of entrepreneurship, according to Pi Capital’s David Giampaolo writing in London’s Financial Times, has, in the words of Dragons’ Den’s Doug Richard, “Hit the nail on the head,” yet again. Now fully updated for an unprecedented fourth edition and with timely new material on building a customer-funded, rather than investor-funded, business, The New Business Road Test, widely viewed as the definitive work on assessing entrepreneurial opportunities – whether from the entrepreneur’s or the investor’s side of the table – is now in print, and has ‘gone digital’, too. Available on most major e-book platforms and accompanied by a hot new app for both Apple and Android mobile devices, the book’s indispensable tools are now ready to use while you’re on the go.

   Get it on Google Play

To download The New Business Road Test app onto your Apple or Android device, visit the Apple Store or Google Play, log in to your account, download, and install. You’ll be ready in no time to gather and keep track of the evidence – text, images, and audio – for your seven domains analysis of one or more entrepreneurial ideas while you are on the go. As lean start-up guru Steve Blank says, read it – and use it – before even thinking about launching your start-up.

Copyright 2013 John