John Mullins, author of three best-selling books
on entrepreneurship, including The
Customer-Funded Business: Start, Finance, or Grow Your
Company with Your Customers' Cash and Getting to
Plan B: Breaking Through to a Better Business Model,
is one of the most distinguished figures in the global
world of entrepreneurship, according to Pi Capital’s David
Giampaolo, writing in London’s Financial Times. In the
words of Start Your Business Magazine, the book “Teaches
entrepreneurs and business owners how to avoid mistakes
that many make.” Now fully updated and jam-packed with
timely new material, the book is widely viewed as the
definitive work on assessing entrepreneurial opportunities
– whether from the entrepreneur’s or the investor’s side
of the table. Even better, the book is accompanied
by a hot new app for both Apple and Android mobile
devices, so the book’s indispensable tools are now ready
to use while you’re on the go.
To download The New Business Road Test app onto your
Apple or Android device, visit the Apple
Store or Google
Play, log in to your account, download, and install.
You’ll be ready in no time to gather and keep track of the
evidence – text, images, and audio – for your seven domains
analysis of one or more entrepreneurial ideas while you are on
the go. As lean start-up guru Steve Blank says, read it – and
use it – before even thinking about launching your start-up.