About the Book

Most new businesses fail. Why? Because all business are not created equal. No matter how talented you are, no matter how hard you work, no matter how much capital you have, if you haven’t given your idea a rigorous, critical examination before starting out, you’re on the fast-track to disaster.

Whether you’re an entrepreneur starting your own business or an executive developing a new product or service for your company, before you even think about writing a business plan, make sure you’ve checked out the fundamentals. Give your new business a fighting chance.

If you don’t want to be a contributor to the business failure statistics, read The New Business Road Test. It will jump-start your business planning and improve your odds.

Download Chapter 1, a freebie to get you hooked!