John Mullins, author of three best-selling books on entrepreneurship, including The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash and Getting to Plan B: Breaking Through to a Better Business Model, is one of the most distinguished figures in the global world of entrepreneurship, according to Pi Capital’s David Giampaolo, writing in London’s Financial Times. In the words of Start Your Business Magazine, the book “Teaches entrepreneurs and business owners how to avoid mistakes that many make.” Now fully updated and jam-packed with timely new material, the book is widely viewed as the definitive work on assessing entrepreneurial opportunities – whether from the entrepreneur’s or the investor’s side of the table.  Even better, the book is accompanied by a hot new app for both Apple and Android mobile devices, so the book’s indispensable tools are now ready to use while you’re on the go.

  

To download The New Business Road Test app onto your Apple or Android device, visit the Apple Store or Google Play, log in to your account, download, and install. You’ll be ready in no time to gather and keep track of the evidence – text, images, and audio – for your seven domains analysis of one or more entrepreneurial ideas while you are on the go. As lean start-up guru Steve Blank says, read it – and use it – before even thinking about launching your start-up.