In the News
Read about The New Business Road Test in the media.
From Education Post read John's featured articles “The
Customer-funded business: lessons from Indian entrepreneurs”
and “Lucky ‘seven domains’ can save a start-up from disaster”:
http://www.educationpost.com.hk/resources/tag/entrepreneurship-feature
Read John's article “Plan B and beyond”, originally published
in Business: The Ultimate Resource, and selected by
Lloyds Bank as one of the first articles to be published as
part of a content partnership with Bloomsbury to help support
their business banking customers:
http://resources.lloydsbank.com/insight/plan-b-and-beyond/
Read John's article "What If My Business Idea Won't Work"
from Forbes:
http://www.forbes.com/sites/lbsbusinessstrategyreview/2015/05/22/what-if-my-business-idea-wont-work/
From Gulf Business, in the article "Expert Slams
Crowdfunding As A ‘Fad’"
John discusses the future of crowd-funding:
http://gulfbusiness.com/2013/11/expert-calls-crowdfunding-as-a-fad/#.UoTrRYXbIbl
Read John's perspective on crowd-funding for start-ups in the
article "Backlash against crowd-funding for start-ups" from The
National:
http://www.thenational.ae/business/industry-insights/the-life/backlash-against-crowd-funding-for-start-ups
From The Financial Times, Entrepreneurship Section,
read the article "Let the right one in":
http://www.ft.com/cms/s/0/109574f2-d1ab-11e2-b17e-00144feab7de.html#axzz2WBNKkjmq
Read John's article "How to get your customers to fund your
business start-up" in bytestart.co.uk:
http://www.bytestart.co.uk/get-your-customers-to-fund-your-business-start-up.html
From the blog, An EntrepreneurialLife, read about
SafelyStay, a business started by one of John's students from
LBS’s Entrepreneurship
Summer School:
http://anentrepreneuriallife.com/safely-stay-a-lesson-in-tenacity/
John discuses entrepreneurship and education in his article
"Studying start-ups is the emerging core area" from Education
Post:
http://www.educationpost.com.hk/resources/mba/130906-roundtable-studying-start-ups-is-the-emerging-core-area
Read John's article in Forbes titled "Start-Ups Must
Remember That The 'Customer Is Still King' To Succeed":
http://www.forbes.com/sites/lbsbusinessstrategyreview/2013/09/23/start-ups-must-remember-that-the-customer-is-still-king-to-succeed/
From USA Today, read John's advice in "How to start a
small business with smarts":
http://www.usatoday.com/story/money/business/2013/09/22/smart-small-business/2837919/
Read John's article in The Huffington Post, "Got a
Good Idea? Let Your Customers Fund Your Start-up!":
http://www.huffingtonpost.com/john-mullins/got-a-good-idea-let-your-_b_4038749.html
From The Financial Times, Innovation and the Economy
section, read the article titled "Creativity is the mother of
innovation but itself need nurturing":
www.ft.com/cms/s/0/757f2fae-2cf8-11e3-8281-00144feab7de.html?siteedition=uk
From British Politics and Policy at LSE (a blog of
The London School of Economics and Political Science):
http://blogs.lse.ac.uk/politicsandpolicy/archives/36864
From WSJ Live, John talks about "Why Banks are No Use
to Tech Start-Ups"
http://on.wsj.com/12tIa82
Read a blog post discussing the Entrepreneurial Finance
Course taught by John Mullins in India:
http://sangeetharajan.blogspot.com/2011/09/nen-course-on-vc-sep-19-21-2011-part-ii.html
The European Business Review, September/October 2010
http://www.europeanbusinessreview.com/?p=2366
To read as a PDF, click here.
Read the article, "The business planning conundrum," written
by John Mullins for Management-Issues, September 2
2010:
http://ww.management-issues.com/2010/9/2/opinion/the-business-planning-conundrum.asp
Thames Valley News, September/October 2010
To read, click here.
The European Business Review, July/August 2010
http://www.europeanbusinessreview.com/?p=2049
To read as a PDF, click here.
Director Magazine, July/August 2010
http://www.director.co.uk/MAGAZINE/2010/7_July_August/books_business_road_test_63_11.html
The Mumpreneur Guide, July 22 2010
http://www.themumpreneurguide.co.uk/secretblog/2010/07/22/the-new-business-road-test-what-entrepreneurs-and-executives-should-do-before-writing-a-business-plan/
BusinessZone, July 16 2010
http://www.businesszone.co.uk/topic/finances/big-idea-mot-seven-steps-follow-hitting-business-highway/29204
Management Today, June 25 2010
http://www.managementtoday.co.uk/channel/Finance/news/1012634/mt-experts-top-ten-tips-give-ideas-mot/
The Sunday Times, June 6 2010
http://www.thesundaytimes.co.uk/sto/public/Appointments/article308929.ece
To read as a PDF, click here.
Start Your Business, June 2010
To read as a PDF, click here.
